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Within the Fog of War of the novel Corona Virus bone-chilling realities emerging from the shadows. Make no doubt about it the release of the novel CoronaVirus is a military operation.   It does not take a rocket scientist to understand the supply chain, even now, is being disrupted.  Those managing global events are taking this opportunity to cut and paste their objectives into the global landscape in a similar fashion to genetic engineers who use CRISPR technology to insert new code into DNA and RNA altering those genes forever.  The foggy environment has prevented you from seeing that the food supply is being inserted into the blockchain and as Henry Kissinger once said, “control the food and you control the people.” is building a false sense of trust and confidence in the food supply chain supposedly through a platform where everyone can access with complete transparency “reliable” information on the origin, journey and quality of their food.  It is being designed and launched by a team of supply chain engineers, food scientists, blockchain developers, technology executives, farmers, sustainability specialists and entrepreneurs united by a passion for “truth and transparency in food”. 

There was a primitive attempt at the dawn of this millennium to accomplish this through the legislative-regulatory process.  The program was known as Country of Origin Labeling (COOL) and its lofty goal was to supply the consumer with intimate details about the farm, animal, compliance, all facets of that commodity through a barcode on the package.  The legislative-regulatory process went dark after the United Nations Traceability program became mandatory throughout the world.  Currently, it is implemented into state laws and regulations at the behest of the UN.  Visionaries knew that barcodes were primitive and so that awaited technology to catch up. 

The food system has been transformed and every actor within the food supply chain is designing a world in which access to data equals brand integrity, transparency, security and better food for all.  To increase food confidence, it leverages blockchain technology, ioT, AI and machine learning to aggregate real-time data into one dashboard for predictive consumer analytics.  In this artificial reality, value is being injected into the algorithm where data insights equal high quality/sustainable food. 

As you read this article food business models are becoming digitized with API interfacing allowing certain “partners” to capture robust data collections, including your purchasing behavior and such.  This data will become available to you through a dashboard.  We are being inoculated into dashboard use as we turn to the John Hopkins Corona Virus dashboardDashboards have been used by Emergency Managers for some time now in managing disaster events.   Now the power of the dashboard will be utilized by the consumer who can track and trace their food from our mobile app or access data in real-time straight from their blockchain dashboard.  The dashboard can be customized for your unique needs in real-time and can be accessed by your mobile or desktop.

Every detail of Farm to Fork is uploaded to the blockchain ledger to ensure real-time data is always accessible.  You can know anything and everything on the journey of food from the seed, growing methods, amount of water used, fertilization, harvesting practices, transport, and more within the food supply chain process.  It promises, you the customer the freshest and best products.

For this platform to be successful every “actor” must be a participant from:

  • food producers
  • food distributors
  • restaurants & food retailers

This transition is well underway. Here are some examples that may have missed your attention:

Can Sweetgreen’s Salad Evangelists Get America to Finally Eat Its Vegetables?

R3 and partner to provide intelligent transparency and trust for the food and agricultural supply chain on Microsoft Azure racks up $2.4 million for its “blockchain for food”

the new partnership establishes the blockchain of taste Announces Partnership With FlavorWiki To Understand How Consumer Preference Can Impact Our Food Supply

Blockchain and IoT (Internet of Tomatoes)

Blockchain Next on Food Supply Chain Menu

The Blockchain of Food

Food integrity blockchain case 6

This startup is pairing the blockchain with farming

These committed individuals really do believe that they are providing a public good.  Who they serve right now might be the public at large, but that will change once the system is perfected.  That their platform will remain freely accessible.  But for the biblical student one understands that eventually this artificial intelligence-based system will be co-opted and taken over.  At that time, soon, access will be denied to any or all persons who refuse to partake in this global system.  Partaking in the system is not merely enjoying the benefits and headaches of that system, but requires allegiance to that system, including what will become a mandatory identification.

God Bless you from the trenches.  Be safe everyone.



Celeste has worked as a contractor for Homeland Security and FEMA. Her training and activations include the infamous day of 911, flood and earthquake operations, mass casualty exercises, and numerous other operations. Celeste is FEMA certified and has completed the Professional Development Emergency Management Series.

  • Train-the-Trainer
  • Incident Command
  • Integrated EM: Preparedness, Response, Recovery, Mitigation
  • Emergency Plan Design including all Emergency Support Functions
  • Principles of Emergency Management
  • Developing Volunteer Resources
  • Emergency Planning and Development
  • Leadership and Influence, Decision Making in Crisis
  • Exercise Design and Evaluation
  • Public Assistance Applications
  • Emergency Operations Interface
  • Public Information Officer
  • Flood Fight Operations
  • Domestic Preparedness for Weapons of Mass Destruction
  • Incident Command (ICS-NIMS)
  • Multi-Hazards for Schools
  • Rapid Evaluation of Structures-Earthquakes
  • Weather Spotter for National Weather Service
  • Logistics, Operations, Communications
  • Community Emergency Response Team Leader
  • Behavior Recognition

Celeste grew up in military & governmental home with her father working for the Naval Warfare Center, and later as Assistant Director for Public Lands and Natural Resources, in both Washington State and California.

Celeste also has training and expertise in small agricultural lobbying, Integrative/Functional Medicine, asymmetrical and symmetrical warfare, and Organic Farming.

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